Our mission is to eliminate the stress and frustration of searching for parking through technology, ensuring customers arrive relaxed and eager to engage with their destination.
We're excited to introduce
Propeller Logic's Parking Accelerator Service (PLPAS)
Propeller Logic Parking Accelerator Service (PLPAS)
Propeller Logic’s Parking Accelerator Service (PLPAS) is poised to deliver exceptional, measurable value to both the operations of the San Diego Zoo and, crucially, to the experience of its patrons, a benefit that is particularly salient now with the recent implementation of a parking fee.
The core of Parking Accelerator Service is a patented, cutting-edge system that harnesses the power of smart cameras combined with sophisticated, cloud-based computer vision technology. This system is designed to precisely “see” and determine the real-time availability and exact location of every single parking space across the facility. This depth of real-time, actionable data empowers Propeller Logic to provide transformative services to both parking facility operators, like the Zoo, and the drivers who are their customers.
Propeller Logic:
Maximizing Operational Efficiency and Driving Internal Revenue
Far Beyond Just a Basic Parking Guidance System
PLPAS a Revenue and Satisfaction Accelerator that Fundamentally Improves the Business Metrics of the San Diego Zoo
By providing precise, real-time data on space availability, PLAS enables the parking facility to be filled to its absolute maximum capacity with unprecedented efficiency. This systemic efficiency significantly reduces the reliance on a large staff for manual parking direction and, most importantly, dramatically reduces the number of frustrated and angry customers who typically arise from difficult parking experiences.
The elimination of parking-related frustration is a proven psychological lever that results in a measurably more positive mood upon entry to the venue. Studies consistently show that a customer who arrives in a positive frame of mind is significantly more likely to make discretionary purchases once inside the Zoo. Furthermore, the service contributes to increased revenue by actively encouraging more frequent visits and supporting prolonged visit times, as the entry experience is frictionless.
The repeated finding from several studies is clear: a customer in a good mood spends more money and experiences the entire visit with greater satisfaction. Inadequate parking and prolonged, frustrating parking hassles are a known deterrent and a primary cause of negative mood just before a customer enters a business.
PLAS introduces the opportunity for a premium revenue source. The Zoo can dedicate a specific section of its parking facility to offer a paid, reservation-only reserved parking service at scale.This meets the needs of customers willing to pay for absolute certainty and convenience, transforming a fixed asset (parking spaces) into a dynamic, premium revenue generator.
Propeller Logic:
Delivering the Superior Parking Experience Customers Now Expect
Propeller Logic:
Delivering the Superior Parking Experience Customers Now Expect
Customers View Parking as an Expected Part of the San Diego Zoo Experience
PLPAS Elevates Parking into a Premium Arrival Experience
Propeller Logic fundamentally transforms common parking chaos into an extremely satisfying and effortless arrival experience. The service eliminates the frustrating and wasteful need to circle repeatedly, searching for an available spot. This is a highly valuable proposition, considering that U.S. drivers collectively spend an average of 17 hours per year simply searching for parking.
Through the intuitive Propeller Logic phone app, customers gain access to not only current parking availability but also future parking availability for a specific, selected arrival time window. The crucial ability to reserve and guarantee a parking space removes all uncertainty regarding the difficulty of getting parked. This is a highly desired feature, as one survey highlighted that 79% of participants highly valued having a reserved parking spot for events or special outings.
Upon arrival at the Zoo’s parking facility, the Propeller Logic Phone app seamlessly transitions into a powerful GPS-enabled audio navigation system. This system provides precise, turn-by-turn spoken guidance directly to the customer’s assigned or detected open parking spot. This level of automation is highly sought after, with interesting data indicating that 70% of survey respondents would utilize audio commands for parking guidance.
By drastically reducing or eliminating search time, the PLAS service addresses a critical customer need, as patrons overwhelmingly prefer to park in less than 10 minutes. Crucially, arriving without the stress, anxiety, and frustration of a difficult parking experience ensures the driver arrives in a great mood, feeling relaxed, and eager to begin their visit to the Zoo, which significantly enhances their entire customer journey from the moment they arrive.
PLPAS Offers Benefits that Extend Beyond the Balance Sheet and Customer Satisfaction
Our Parking Accelerator Service Contributes Positively to Local Environmental Goals
Reduced Congestion and Vehicle Emissions
By guiding drivers directly and efficiently to their designated spots using audio navigation, the system fundamentally streamlines traffic flow within the parking facility and surrounding access roads. This minimization of wait and search times is especially critical during peak operating hours.
The cumulative time drivers spend driving in circles looking for a spot is a significant, unnecessary contributor to vehicle emissions.
The resulting efficient flow directly addresses the traffic congestion and environmental impact that frustrated customers and local community members often complain about.
Additional Benefits
- No hassle parking for event attendees because parking spaces can be pre-assigned.
- Significantly better traffic movement inside the parking facility and on the roads surrounding the event’s parking lot.
- Complete self service parking space management and parking guidance system.
- Web based phone app assigned parking spaces and provides maps and traffic drive times to those who have parking reservations.
- The system’s pricing is far less expensive than having ground sensors based product, or solutions that require an army of people to manually direct drivers to where they should park. For large outdoor event parking scenarios, Propeller Logic requires 75% less people on the ground to help people get parked when combined with parking activity data collected using a drone.
