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Drone-Based Parking Space Management System Business Concept Summary

Spring 2023

Developed through the San Diego State University Zahn Innovation Program as a contestant winner in Fall 2022

Business Development Curriculum at San Diego State University Zahn Innovation Program

Each semester, all year long, SDSU students, researchers and faculty have the opportunity to apply to the ZIP Launchpad during the application cycle. Once accepted, participants embark on an entrepreneurial journey exploring the problem they seek to solve, validating their solution, building their company, and gaining traction all while surrounded by experienced advisors, mentors, and domain experts.

Being a winner of the ZIP Launchpad and being recognized for having one of the best and marketable new business concepts, the program was all about testing each tenant of the new business concept to determine if a viable business could be crafted and built around the concept. The expert mentors in the ZIP program helped determine what parts of the concept should be tested and how.

Propeller Logic conducted 17 different tests on the design to see how various aspects of the system would perform under real world parking scenarios.

First, our tests needed to show if a viable business could be developed around the key concepts of using a drone to collect parking activity data?

Second, we needed to understand if this new application of technology has a place in the parking space management services industry and if actual market potential exists for the service

Outdoor Parking Service Market Segmentation by Service Type Orientation

In order to better understand where a service like Propeller Logic might fit in the existing parking services landscape, we needed to look at old parking problems in a new way. We looked at the parking scenarios and behaviors for dozens of parking lots around the San Diego area. We developed an accurate and representative new perspective on how to segment and identify parking services by Primary Service Type Orientation

The 4 Main Categories:

Our research efforts looked at the operational models and dozens of parking scenarios. Propeller Logic’s service model would provide noticeable service level improvements to midsize to large event oriented parking scenarios and all sizes of Attraction oriented parking scenarios.

Features and Benefits Propeller Logic brings to Event Oriented Parking

Through the research we have determined our best initial business opportunities would be with mid-size event oriented parking scenarios.

In our ideal business scenario, Propeller Logic offers a complete end to end parking service for large event oriented outdoor parking lots. The amenities Propeller Logic can offer and no other parking service can offer at our price point is:

No hassle parking for event goes because their parking space can be pre-assigned;
Significantly better traffic movement inside the parking facility and on the roads surrounding the event’s parking lot;
Complete self service parking space management and parking guidance system;
Web based phone app assigned parking spaces and provides maps and traffic drive times to those who have parking reservations;
The system’s pricing is far less expensive than having ground sensors based product, or solutions that require an army of people to manually direct drivers to where they should park. For large outdoor event parking scenarios, Propeller Logic requires 75% less people on the ground to help people get parked when combined with parking activity data collected using the drone.

Parking Space Management Services on Demand

A New Business Model for the Parking Services Market

Late this summer through the ZIP Launchpad program, we will be presenting the University with all our research findings and will ask to beta test the new service by providing event parking space management services in the SDSU parking lot 2B on days when major events are held at Viejas Arena. The new service would work within the existing framework of how parking services are provided today at the arena. Our proposal would be to offer parking space management services to patrons with oversize vehicles and patrons who want the new feature of purchasing a reserved parking space for an event at the arena.

The option to select the new Propeller Logic services would be added to the existing Viejas event parking services page.

Our Objective in the First Year of Business is to Provide Parking Space Management Services to:

Mobile

(713) 382-3718

info@propellerlogic.com

Propellor Logic